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Course Overview
Schedule of Classes
Course Curriculum
4 Subjects
Module 1 - Foundation of Social Media Marketing
2 Exercises • 17 Learning Materials
Course Files
Introduction
PDF
Part - 1
PDF
Part - 2
PDF
Notes
PDF
About the course
Introduction
Video
00:03:08
Understanding Marketing and Social Media
Understanding Marketing
Video
00:15:51
Understanding Social Media
Video
00:15:57
Key Platform Overview
Key Platform Overview
Video
00:17:30
Identifying Target Audience
Video
00:23:02
Setting SMART Goals
Setting SMART Goals
Video
00:17:59
Competitive analysis and Positioning
Competitive Analysis and Positioning
Video
00:18:05
Choosing the Right Platform
Video
00:18:53
Content Types
Content and Content Types
Video
00:13:55
Content Strategies
Video
00:19:08
Content Calendar
Video
00:12:10
Key Performance Indicator
Key Performance Indicator
Video
00:11:56
Practice Test
Practice Test
Exercise
Assignment
Assignment Instruction
PDF
Assignment Submission
Assignment
Demo Exam
Module 2 - Platform Strategies and Community Building
2 Exercises • 21 Learning Materials
Course Files
Part - 1
PDF
Part - 2
PDF
Notes
PDF
Marketing Types
Facebook Marketing
Video
00:19:09
Instagram Marketing
Video
00:15:21
Twitter Marketing
Video
00:12:17
LinkedIn Marketing Part-1
Video
00:10:51
LinkedIn Marketing Part-2
Video
00:17:36
LinkedIn Marketing Part-3
Video
00:13:58
Pinterest Marketing
Video
00:11:49
YouTube Marketing Part-1
Video
00:14:01
YouTube Marketing Part-2
Video
00:16:03
YouTube Marketing Part-3
Video
00:19:20
YouTube Marketing Part-4
Video
00:14:15
YouTube Marketing Part-5
Video
00:14:13
Building a Community
Building a Community
Video
00:13:50
Engagement Techniques
Engagement Techniques
Video
00:17:01
Handling Negative Feedback
Handling Negative Feedback
Video
00:15:02
Influence Marketing
Influence Marketing Part-1
Video
00:14:43
Influencer Marketing Part-2
Video
00:08:47
Practice Test
Practice Test
Exercise
Assignment
Instagram Marketing Assignment
PDF
Assignment Submission
Assignment
Social Media Marketing Internal Exam.
Module 3 - Advertising, Analytics & Advanced Techniques
2 Exercises • 27 Learning Materials
Course Files
PPT
PDF
Notes
PDF
Intro to Social Media Ads
Intro to Social Media Ads Part-1
Video
00:13:10
Intro to Social Media Ads Part-2
Video
00:17:08
Mastering Facebook Ads
Mastering Facebook Ads Part-1
Video
00:12:55
Mastering Facebook Ads Part-2
Video
00:15:43
Mastering Facebook Ads Part-3
Video
00:14:34
Mastering Facebook Ads Part-4
Video
00:18:15
Mastering Instagram Ads
Mastering Instagram Ads Part-1
Video
00:14:10
Mastering Instagram Ads Part-2
Video
00:15:24
Mastering LinkedIn Ads
Mastering LinkedIn Ads Part-1
Video
00:13:37
Mastering LinkedIn Ads Part-2
Video
00:16:08
Mastering LinkedIn Ads Part-3
Video
00:15:49
Mastering LinkedIn Ads Part-4
Video
00:18:17
Mastering Twitter Ads
Mastering Twitter Ads Part-1
Video
00:12:58
Mastering Twitter Ads Part-2
Video
00:15:41
Mastering YouTube Ads
Mastering YouTube Ads Part-1
Video
00:14:48
Mastering YouTube Ads Part-2
Video
00:13:16
Mastering YouTube Ads Part-3
Video
00:14:14
Mastering YouTube Ads Part-4
Video
00:15:07
Understanding Metrics
Understanding Metrics
Video
00:13:26
Platform Analytics
Video
00:16:07
Reporting and Optimization
Video
00:18:32
Social Media SEO
Social Media SEO-1
Video
00:16:11
Social Media SEO-2
Video
00:20:16
Social Listening
Video
00:18:29
Practice Test
Practice Test
Exercise
Assignment
Assignment Instruction
PDF
Assignment Submission
Assignment
Module 4 - Ethics, Trends & Real-World Applications
2 Exercises • 19 Learning Materials
Course Files
Part-1
PDF
Part-2
PDF
Notes
PDF
Privacy Policy
Privacy Policies
Video
00:13:37
Ethical Practices Part-1
Video
00:16:16
Ethical Practices Part-2
Video
00:18:25
Handling Misinformation Part-1
Video
00:18:34
Handling Misinformation Part-2
Video
00:09:59
AI in Social Media
AI in Social Media
Video
00:17:53
Ephemeral Content
Video
00:16:24
Social Commerce
Video
00:17:10
Virtual and Augmented Reality
Augmented and Virtual Reality
Video
00:14:35
Campaign Analysis Part-2
Video
00:15:54
Campaign Analysis Part-1
Video
00:11:59
Brand Storytelling
Brand Storytelling Part-1
Video
00:15:11
Brand Storytelling Part-2
Video
00:17:30
Brand Storytelling Part-3
Video
00:09:02
Interactive Content
Video
00:09:43
Practice Test
Practice Test
Exercise
Assignment
Assignment Instruction
PDF
Assignment Submission
Assignment
Course Instructor
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